Daily PR Brief – Mon 08/06/18


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Check out some of today’s best PR industry news clips:

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PR Professional Development: Non-Communications Topics (Spin Sucks – August 6, 2018)
IHOP Defends PR Stunt with Strong Numbers (O’Dwyer’s – August 6, 2018)
6 media relations tips to make yourself a go-to source (PR Daily – August 6, 2018)
Study: Employees Are Your Greatest Cybersecurity Risk (The Holmes Report – August 6, 2018)
How to Leverage Interactive Content in Your Press Release (PR News – August 3, 2018)
Driving Change in the #MeToo Era (Institute for Public Relations – August 6, 2018)
How to Minimize a PR Crisis When Trouble Hits (Meltwater Blog – August 5, 2018)
How Google Crafted Its Communications When It Exited China (Ishmael’s Corner – The Hoffman Agency – August 6, 2018)
Evolving your online engagement (SHIFT Communications – August 6, 2018)
How To Connect With Your Audience And Authentically Communicate Your Brand (Forbes – August 6, 2018)
4 Ways To Leverage PR While Working With Influencers (Landis Communications INC. – August 3, 2018)

Summary Section:

PR Professional Development: Non-Communications Topics
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – August 6, 2018
Learn why your public relations professional development hours should be spent studying more than just communications related topics.

IHOP Defends PR Stunt with Strong Numbers
By Ronn Torossian
O’Dwyer’s – August 6, 2018
Sometimes, the math can be all the argument you need. When it was first announced that IHOP would be changing its name and iconic logo to “IHOb” people were skeptical.

6 media relations tips to make yourself a go-to source
By Jane Tabachnick
PR Daily – August 6, 2018
Pressure on journalists to do much more with far less—and constantly working on deadline—prompts many to seek help from outside. Follow this guidance to make yourself a vital asset.

Study: Employees Are Your Greatest Cybersecurity Risk
By Diana Marszalek
The Holmes Report – August 6, 2018
Research finds that the growing use of personal devices for work is a leading cause of data breaches, hacks and malware.

How to Leverage Interactive Content in Your Press Release
By Justin Joffe
PR News – August 3, 2018
Understanding the conversion powers of interactive video, this past April Business Wire announced the launch of its interactive press release service, which it says will change how news is consumed.

Driving Change in the #MeToo Era
By Jane Randel
Institute for Public Relations – August 6, 2018
Thanks to #MeToo and Time’s Up no one can deny that sexual, gender-based harassment and bias are problems. The lingering question is what to do about them.

How to Minimize a PR Crisis When Trouble Hits
By Ivan Kreimer
Meltwater Blog – August 5, 2018
When facing a PR crisis that results in negative press, remind yourself that–like most things–it’s temporary. Then put a comms framework in place to get through, until you’re on the other side.

How Google Crafted Its Communications When It Exited China
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – August 6, 2018
Rumors that Google is considering re-enternig China offers good reason to revisit how the company blogged its China decision back in 2010.

Evolving your online engagement 
By Michael Judge
SHIFT Communications – August 6, 2018
If you’re operating in the sphere of public engagement, advocacy or customer relations, have you assessed your online presence in terms of active participation and visible engagement?

How To Connect With Your Audience And Authentically Communicate Your Brand
By Elyse Flynn Meyer, President & Founder of Prism Global Marketing Solutions
Forbes – August 6, 2018
With millions of businesses looking to compete for mindshare, having a strong and authentic brand is absolutely critical for businesses to differentiate themselves.

4 Ways To Leverage PR While Working With Influencers
By Alessandra Malvermi
Landis Communications INC. – August 3, 2018
Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.