Daily PR Brief – Thu 03/14/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring services Announcing PR Daily’s 2018 Video & Visual Awards finalists (PR Daily – March 14, 2019)

Press Releases Aren’t Dead – But Do You Need One? (Crenshaw Communications – March 14, 2019)

Three Tips To Make Best Friends With The Media (Forbes – March 14, 2019)

US Aviation Takes Hit for Slow, Tepid Response to Boeing Crisis (O’Dwyer’s – March 14, 2019)

Survey: 3 PR trends in tactics, measurement and organization for 2019 (Ragan – March 14, 2019)

The PESO Model as it Relates to Professional Development (Spin Sucks – March 14, 2019)

The PRmoment Awards 2019 winners in the north (UK) (PRmoment – March 14, 2019)

The Unspoken PR Tenet: Bad News Is Good News for Our Business (CommPro – March 13, 2019)

New Charges Challenge Google’s Corporate Image & Employer Reputation (Glean.info – March 14, 2019)

PR Rock Stars: Medtronic’s Greg Zimprich (Communications Conversations – March 14, 2019)

Summary Section:

Announcing PR Daily’s 2018 Video & Visual Awards finalists
PR Daily – March 14, 2019
Congratulations to this year’s finalists. Creating powerful video is an essential part of an impressive communications strategy. 

Press Releases Aren’t Dead – But Do You Need One?
By Chris Harihar
Crenshaw Communications – March 14, 2019
No, press releases aren’t dead. But how do you write an effective press release? Let’s take a closer look.

Three Tips To Make Best Friends With The Media
By Kristen Wessel, Senior Director of PR & Operations at ChicExecs
Forbes – March 14, 2019
Although pitching is important, sometimes successful public relations (PR) is about who you know. In fact, a single relationship can be more valuable than 50 pitches. 

US Aviation Takes Hit for Slow, Tepid Response to Boeing Crisis
By Zach Olsen
O’Dwyer’s – March 14, 2019
As a result of it all, there is a brewing crisis in confidence that could not only impact the Boeing brand, but have ramifications for the entire industry.

Survey: 3 PR trends in tactics, measurement and organization for 2019
By Frank Strong, Founder, Sword and the Script Media
Ragan – March 14, 2019
The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations.

The PESO Model as it Relates to Professional Development
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 14, 2019
The always-on nature of our industry makes the idea of training and coursework nearly impossible. Who has the time? Enter the PESO model.

The PRmoment Awards 2019 winners in the north (UK)
By Ben Smith, Founder, PRmoment
PRmoment – March 14, 2019
There are hundreds of companies who enter the PRmoment Awards who unfortunately don’t make the shortlist, so to win a PRmoment Award is a huge professional achievement.

The Unspoken PR Tenet: Bad News Is Good News for Our Business
By Arthur Solomon, Public Relations Consultant
CommPro – March 13, 2019
There are many tenets of our business that I disagree with. One that’s near the top of my list is that when a client has a PR crisis, the Merlins of our business, known as PR crises specialists, have the solutions to the problems.

New Charges Challenge Google’s Corporate Image & Employer Reputation
By William Comcowich
Glean.info – March 14, 2019
Charges of corporate sexual misconduct by executives and corporate malfeasance have hurt Google’s reputation as first-class employer and corporate citizen.

PR Rock Stars: Medtronic’s Greg Zimprich
By Arik Hanson, Principal of ACH Communications
Communications Conversations – March 14, 2019
Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.