Daily PR Brief – Thu 07/08/21


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Check out some of today’s best

PR/Comms industry news clips:

 

media reporting

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Review: Proving effective PR with big data (Prolific North (UK) – July 8, 2021)

PR’s Top Pros Talk: Amy Rosenberg (O’Dwyer’s – July 7, 2021) [VIDEO]

Handling ‘Bad Facts:’ UNC, ESPN and the Ad Industry (PRNEWS – July 7, 2021)

How to Use Twitter for Public Relations with Michelle Garrett (OnePitch – July 8, 2021)

PR Profiles: A Conversation with Gini Dietrich (Agility PR – July 8, 2021)

6 Things PR Agencies Should Never Say (Crenshaw Communications – July 7, 2021)

How to Use Public Speaking Anxiety to Your Advantage (Culpwrit – July 5, 2021)

Naming disaster sees launch trend for all the wrong reasons (Media First (UK) – July 8, 2021)

2021 Asia-Pacific SABRE Awards Jury Unveiled (PRovoke Media – July 8, 2021)

Brand love isn’t unconditional, it’s built on trust (Influence (UK) – July 7, 2021)

Summary Section:

Review: Proving effective PR with big data
Prolific North (UK) – July 8, 2021
Prolific North, in partnership with PR-focused data company Metricomm, hosted a webinar on Thursday July 2nd, to discuss the methods used in the PR sector to measure success and plan for campaigns. The panellists discussed key issues in proving the true effectiveness of PR and how shifting from focusing on volume to using precise data can have more of a positive impact.

PR’s Top Pros Talk: Amy Rosenberg [VIDEO]
By Steve Barnes
O’Dwyer’s – July 7, 2021
What are “modern” public relations, and how have they changed the rulebook for communicators? That’s one of the topics that Veracity Marketing founder and president Amy Rosenberg discusses with Doug Simon on the latest “PR’s Top Pros Talk” video interview.

Handling ‘Bad Facts:’ UNC, ESPN and the Ad Industry
By Seth Arenstein
PRNEWS – July 7, 2021
Bad facts sometimes grow into a PR crisis, or at least a PR issue that may influence reputation. Communicators must clean the mess.

How to Use Twitter for Public Relations with Michelle Garrett
By Kendall Aldridge
OnePitch – July 8, 2021
Michelle Garrett is talking all about tips for Twitter, relationships via social media, and so much more on our new PR Profile series.

PR Profiles: A Conversation with Gini Dietrich
By Joy Knowles
Agility PR – July 8, 2021
Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book.

6 Things PR Agencies Should Never Say
By Colleen O’Connor
Crenshaw Communications – July 7, 2021
Sometimes we say things we don’t mean. What are six things PR agencies should avoid saying?

How to Use Public Speaking Anxiety to Your Advantage
By Morgan McCullough
Culpwrit – July 5, 2021
How to Use Public Speaking Anxiety to Your Advantage: Tips from a Public Speaking Coach Craig Engstrom. This is third in a series of interviews by Morgan McCullough.

Naming disaster sees launch trend for all the wrong reasons
By Adam Fisher
Media First (UK) – July 8, 2021
Imagine being a new start-up and almost immediately finding yourself trending on social media. Not only that, but you generate coverage in the Financial Times and Daily Mail. Sounds great, right? Well, then consider that this publicity is unfortunately not caused by how amazing your new product or service is. Instead, it is because you have made a huge naming blunder.

2021 Asia-Pacific SABRE Awards Jury Unveiled
PRovoke Media – July 8, 2021
More than 64 senior executives from across in-house and agency in Asia-Pacific have joined the SABRE Awards Asia-Pacific jury for 2021.

Brand love isn’t unconditional, it’s built on trust
By Richard Green, Vice President Brand and Content at Miele
Influence (UK) – July 7, 2021
Today, 72% of consumers make purchase decisions based on a brand’s values and principles, considering everything from a brand’s action on climate change and inequality to its cultural relevance and use of humour.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.