Daily PR Brief – Thu 07/15/21


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Check out some of today’s best

PR/Comms industry news clips:

public relations reporting

 

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Branson, Subway CEO Are PR Heroes of the Month (O’Dwyer’s – July 14, 2021)

Survey: Communicators more valued than ever before (PR Daily – July 15, 2021)

Is It Really Possible to Have a Four Day Workweek? (Spin Sucks – July 15, 2021)

The psychology of messaging: New consumer rules of texting etiquette for brands (Agility PR – July 15, 2021)

When the media is gone, what’s your plan B? (Influence (UK) – July 12, 2021)

Employee tweet puts company in the spotlight (Media First (UK) – July 15, 2021)

PR Pros: Let’s Be Builders, Not Fixers (PRNEWS – July 15, 2021)

PR’s Top Pros Talk: Kari Watson (O’Dwyer’s – July 15, 2021) [VIDEO]

Rana Komar’s Journey in Leadership (culpwrit – July 14, 2021)

OP-Ed: The Most Important People In The World? (CommPro – July 14, 2021)

Summary Section:

Branson, Subway CEO Are PR Heroes of the Month
By Kevin McCauley
O’Dwyer’s – July 14, 2021
Virgin Galactic’s Richard Branson and Subway CEO John Chidsey are PR heroes for the month of July.

Survey: Communicators more valued than ever before
By Frank Strong, Founder & President, Sword and the Script Media
PR Daily – July 15, 2021
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.

Is It Really Possible to Have a Four Day Workweek?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 15, 2021
The 40-hour workweek is a century old—and built for the industrial revolution—but we continue to use it. What if we looked to a four-day workweek instead?

The psychology of messaging: New consumer rules of texting etiquette for brands
By Richard Carufel
Agility PR – July 15, 2021
There are lots of channels out there, and plenty of opportunities for brands to connect with consumers. But Americans are clear fans of texting, and brands should take advantage of this always-engaging platform by using the right approach, reveals new research from omnichannel comms firm Mitto, which examined how and when Americans want brands to message them.

When the media is gone, what’s your plan B?
By Alex Malouf
Influence (UK) – July 12, 2021
You may know the PESO model, but do you use the O element?

Employee tweet puts company in the spotlight
By Adam Fisher
Media First (UK) – July 15, 2021
The longer you are not communicating, the more others are saying. The void is filled with anger, and the story grows.

PR Pros: Let’s Be Builders, Not Fixers
By Pam Anderson
PRNEWS – July 15, 2021
Crisis communication is vital, but it can be a smaller component of PR if we help companies build identities and tell stories transparently.

PR’s Top Pros Talk: Kari Watson [VIDEO]
O’Dwyer’s – July 15, 2021
MacDougall Advisors co-founder and managing partner Kari Watson talks about how new companies in the bioscience sector can execute a successful launch—and build momentum—on the latest “PR’s Top Pros Talk” video interview with Doug Simon.

Rana Komar’s Journey in Leadership
By Zoë Ihaza
culpwrit – July 14, 2021
Weber Shandwick’s general manager of North America shares leadership advice with DePaul grad student Zoë Ihaza. Fourth in a series of PR leader interviews.

OP-Ed: The Most Important People In The World?
By Arthur Solomon
CommPro – July 14, 2021
Seemingly, the cartels that control the business of sports and the moguls that run them have achieved their dream – that nothing is more important than sports and their athlete employees, both professionals and semi-professionals, AKA amateurs.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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