Daily PR Brief – Tue 03/12/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring service Study Finds Companies Need To Know Their Audience Before Taking Stands (The Holmes Report – March 12, 2019)

Is a college degree necessary to work in PR? (Landis Communications INC. – March 11, 2019)

Amazon: First New York Gave it PR Fits for One Half of its HQ2 Home; Now It’s Virginia’s Chance (CommPro – March 12, 2019)

As Google overhauls its culture, it strives for transparency (PR Daily – March 12, 2019)

3 essentials for becoming an inspiring leader (Ragan – March 12, 2019)

Eight Professional Development Goals to Set You Apart (Spin Sucks – March 12, 2019)

The role of email marketing in public relations (SHIFT Communications – March 12, 2019)

Ronn Torossian On Implementing Video PR Campaigns (CommPro – March 11, 2019)

Don’t be a one-trick pony; there’s more to PR than media relations (BIZ Community – March 12, 2019)

The SEO factors that matter to PR pros today (and will still matter in 5 years) (Muck Rack Blog – March 12, 2019)

Summary Section:

Study Finds Companies Need To Know Their Audience Before Taking Stands
By Diana Marszalek
The Holmes Report – March 12, 2019
Global Strategy Group’s sixth annual report on business and politics found American consumers expect companies to take stands, but some issues are far riskier than others.

Is a college degree necessary to work in PR?
By Robert Bauter
Landis Communications INC. – March 11, 2019
While the certificate itself is just a piece of paper and the title is just a combination of a few letters, the meaning of a title and a certificate – and thus of a college degree – lies in the skills and qualifications it indicates.

Amazon: First New York Gave it PR Fits for One Half of its HQ2 Home; Now It’s Virginia’s Chance
By Andrew Blum, Principal, AJB Communications
CommPro – March 12, 2019
Amazon, still reeling from the public and political beating it took after it announced that half of its second headquarters – HQ2 – would be in New York City, now faces similar problems in suburban Virginia where the other half is supposed to be. 

As Google overhauls its culture, it strives for transparency
By Ted Kitterman
PR Daily – March 12, 2019
After employees walked out to protest its handling of sexual misconduct allegations—including payouts to executives—the company promised change. Now it’s bringing new details to light. 

3 essentials for becoming an inspiring leader
By John Maxwell
Ragan – March 12, 2019
To gain the respect and trust of your peers, you must consistently exhibit character, competence and courage. 

Eight Professional Development Goals to Set You Apart
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 12, 2019
Gini Dietrich has our top suggestions for your professional development goals—what you should make an effort to learn, practice, and keep on improving.

The role of email marketing in public relations
SHIFT Communications – March 12, 2019
Ever wonder how email marketing and email outreach fit into the world of public relations? Learn more about how email can benefit your earned media.

Ronn Torossian On Implementing Video PR Campaigns
By Ronn Torossian, CEO of 5WPR
CommPro – March 11, 2019
While there is no doubt print media remains powerful and effective, adding a video component creates a more dynamic, user-interactive connection.

Don’t be a one-trick pony; there’s more to PR than media relations
BIZ Community – March 12, 2019
Even at surface level, it’s clear to see that the PR landscape has shifted quite dramatically over the years.

The SEO factors that matter to PR pros today (and will still matter in 5 years)
By Neil Patel, Co-Founder of Neil Patel Digital
Muck Rack Blog – March 12, 2019
It’s true that SEO has gotten more complicated in the past few years. But the good news is that a lot of the PR-based fundamentals still apply.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.