Daily PR Brief – Tue 07/13/21


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Check out some of today’s best

PR/Comms industry news clips:

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Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021 (Sword and the Script – July 13, 2021)

Travel Communications Realities After the Pandemic (O’Dwyer’s – July 13, 2021)

3 PR lessons from the run up to the Tokyo Olympics (PR Daily – July 13, 2021)

Announcing Ragan’s 2021 CSR & Diversity Awards finalists (Ragan – July 13, 2021)

Ava Lane, VMI Crises Illustrate #MeToo Responses Still Lacking in 2021 (PRNEWS – July 12, 2021)

What’s In Store for Communicators for the Rest of 2021 (Spin Sucks – July 13, 2021)

How The Hospitality Industry Can Use PR To Attract Workers (Forbes – July 13, 2021)

3 ways your PR agency can get quality feedback (Agility PR – July 13, 2021)

Why you should be using GIFs for public relations (Axia Public Relations – July 13, 2021)

The Stevens Group PR Masters Podcast Acquispectives – Richard S. Levick (CommPro (UK) – July 12, 2021) [PODCAST]

The psychology behind creating messages that resonate (Media First (UK) – July 13, 2021)

Summary Section:

Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021
By Frank Strong
Sword and the Script – July 13, 2021
When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today.

Travel Communications Realities After the Pandemic
By Geoffrey Weill
O’Dwyer’s – July 13, 2021
The worldwide lockdown taught us to be creative, to utilize new strategies, new tactics, new technologies. While we don’t know yet if the twenties will be roaring, we do know we’re never fully going back to 2019 practices.

3 PR lessons from the run up to the Tokyo Olympics
By Kathryn Arnold
PR Daily – July 13, 2021
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.

Announcing Ragan’s 2021 CSR & Diversity Awards finalists
By Ragan Staff
Ragan – July 13, 2021
The finalists on this list created campaigns, initiatives and projects that were instrumental in positively impacting their communities. Their work helped make the world safer, healthier, more equitable and sustainable. These dedicated communications professionals and teams developed, executed and told compelling stories about their efforts.

Ava Lane, VMI Crises Illustrate #MeToo Responses Still Lacking in 2021
By Sophie Maerowitz
PRNEWS – July 12, 2021
Although headlines focus on COVID-19 and racial equity issues, Ava Lane and Virginia Military Institute show #MeToo is far from over.

What’s In Store for Communicators for the Rest of 2021
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 13, 2021
The 2021 JOTW Strategic Comms Survey shows the challenges communicators face, because of the pandemic and because of how fast things have changed.

How The Hospitality Industry Can Use PR To Attract Workers
By Jeff Bradford
Forbes – July 13, 2021
If you can tap into the positive emotions that surround hospitality work and the sense of accomplishment it gives so many employees, you have a fighting chance to lure workers back to the industry.

3 ways your PR agency can get quality feedback
By Kevin Gardner
Agility PR – July 13, 2021
Gathering employee feedback is an excellent way to keep your finger on the pulse of the company. While you may think you have a good idea of your employees’ needs and wants, the feedback you receive may surprise you. Here is a look at three ways you can survey employees in your PR agency.

Why you should be using GIFs for public relations
By Jacob McKimm
Axia Public Relations – July 13, 2021
GIFs can be a great thing to add to your company’s social media content. See how they can help your company’s online public relations efforts.

The Stevens Group PR Masters Podcast Acquispectives – Richard S. Levick [PODCAST]
CommPro (UK) – July 12, 2021
Richard S. Levick, Esq., Chairman & CEO, LEVICK: “A real challenge in crisis communications is that too many people are tactical.”

The psychology behind creating messages that resonate
By Adam Fisher
Media First (UK) – July 13, 2021
We all know that delivering the right message at the right time to the right person is crucial. But how do you create a message that resonates and inspires people into taking action?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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