Daily PR Brief – Tue 07/20/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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Journalists Want Respect From PR Pros (O’Dwyer’s – July 19, 2021)

3 PR lessons from the run up to the Tokyo Olympics (Ragan – July 20, 2021)

Report: Family Members, Doctors are Still the Influencers Vaccination Campaigns Need (PRNEWS – July 19, 2021)

COVID-19 Redefined the Value and Influence of PR (Spin Sucks – July 19, 2021)

How a Stunning Photograph Can Lead to Media Coverage (Business 2 Community – July 20, 2021)

Spokesperson shows how to handle a hypothetical question (Media First (UK) – July 20, 2021)

This month in bad PR pitches: July 2021 (Muck Rack Blog – July 20, 2021)

100 Days in PR: What I wish I had known (Babel – July 20, 2021)

PR Tips For Announcing A SPAC Transaction (Crenshaw Communications – July 20, 2021)

Social Media News: The 5 Biggest Stories of the Week (Meltwater – July 19, 2021)

Summary Section:

Journalists Want Respect From PR Pros
By Steve Barnes
O’Dwyer’s – July 19, 2021
The 2021 PR Media Report, conducted by Global Results Communications, polled 1,026 journalists between March and May of this year, asking them how they view PR practitioners.

3 PR lessons from the run up to the Tokyo Olympics
By Kathryn Arnold
Ragan – July 20, 2021
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return. When faced with a crisis, the clarity, consistency, accuracy, and speed of your messaging is paramount.

Report: Family Members, Doctors are Still the Influencers Vaccination Campaigns Need
By Sophie Maerowitz
PRNEWS – July 19, 2021
New findings from the Kaiser Family Foundation (KFF) indicate that among those resistant to get a vaccine six months ago, one in five previously vaccine-averse individuals now say that have received a vaccine, in part due to family pressure.

COVID-19 Redefined the Value and Influence of PR
By Jamie Knightley
Spin Sucks – July 19, 2021
Despite the rapidly changing society, good communications have helped businesses evolve alongside it, keeping organizations engaged and top-of-mind.

How a Stunning Photograph Can Lead to Media Coverage
By Michelle McIntyre
Business 2 Community – July 20, 2021
A clear photo with great lighting that tells a story can be the difference between starring in the lead of a story, being buried in the last graph or not being mentioned at all.

Spokesperson shows how to handle a hypothetical question
By Adam Fisher
Media First (UK) – July 20, 2021
‘What would happen if?’ is a question that regularly comes up in media interviews. But while predicting the future may sound fun, it can lead spokespeople down a dangerous path.

This month in bad PR pitches: July 2021
By Jessica Lawlor
Muck Rack Blog – July 20, 2021
As an added bonus, PR expert Michael Smart dug a bit deeper into some of this month’s bad PR pitches and offers up some good lessons from bad PR pitches.

100 Days in PR: What I wish I had known
By Henry Young
Babel – July 20, 2021
This article was originally going to be called ‘Three Months in PR’ but it turns out that as of today I have been in PR for exactly 100 days and that just sounds much cooler.

PR Tips For Announcing A SPAC Transaction
By Caroline Yodice
Crenshaw Communications – July 20, 2021
What exactly is a SPAC transaction and how can PR pros prepare for this major news announcement?

Social Media News: The 5 Biggest Stories of the Week
By TJ Kiely
Meltwater – July 19, 2021
Looking for the latest social media news? Learn about the recent social media updates and campaigns that could improve your social media strategy.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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