Daily PR Brief – Wed 07/07/21


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Check out some of today’s best

PR/Comms industry news clips:

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In today’s PR, patience is a virtue—here’s how to restrain yourself (Agility PR – July 6, 2021)

PR’s Top Pros Talk: Avra Lorrimer (O’Dwyer’s – July 2, 2021) [VIDEO]

The Ethics Surrounding Fake Personas and Intentional Lying (Spin Sucks – July 6, 2021)

How to Use Polling for More Effective PR Communication? (PRGN – July 5, 2021)

Five things everyone should know about public relations (Axia Public Relations – July 5, 2021)

PR Tech Recommends Reporters You Should Pitch (Sword and the Script – July 6, 2021)

How to manage multiple media interviews on the same day (and not sound robotic) (Media First (UK) – July 6, 2021)

Video: Creativity In PR 2021, With Lowe’s, FleishmanHillard & Now Go Create (PRovoke Media – July 6, 2021)

Things to Consider When Taking a Stand on Issues (Everything PR – July 6, 2021)

Why your headshots and PR photos suck, and how to fix it (Tech.eu – July 6, 2021)

Summary Section:

In today’s PR, patience is a virtue—here’s how to restrain yourself
By Ronn Torossian, CEO of 5WPR
Agility PR – July 6, 2021
With the advance of social media platforms, multi-channel markets, the Internet of things, and omnichannel campaigns, many businesses are trying their best to navigate this field in terms of marketing and public relations.

PR’s Top Pros Talk: Avra Lorrimer [VIDEO]
By Steve Barnes
O’Dwyer’s – July 2, 2021
What will brand behavior look like post-pandemic? That’s one of the topics that H+K Strategies executive vice president Avra Lorrimer talks about with Doug Simon on the latest “PR’s Top Pros Talk” video interview.

The Ethics Surrounding Fake Personas and Intentional Lying
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 6, 2021
As it turns out, creating a fake persona to serve as PR spokesperson is not just wrong, it’s unethical, no matter the reason it was done to begin with.

How to Use Polling for More Effective PR Communication?
By Robert Bauer
PRGN – July 5, 2021
Let’s be honest: Not every client has a compelling story to tell if you look just at their products or services. So, a little investment in a poll or survey can help raise their profile as a thought leader and relevant voice in their respective industry. But there are a few caveats to observe so that the return on investment really meets your – and your client’s – expectations.

Five things everyone should know about public relations
By Marissa Barnes
Axia Public Relations – July 5, 2021
Almost every other industry is straightforward. They wear one hat and can explain their roles to anyone. Yet, the PR industry doesn’t do a great job of PR on themselves.

PR Tech Recommends Reporters You Should Pitch
By Frank Strong
Sword and the Script – July 6, 2021
This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here.

How to manage multiple media interviews on the same day (and not sound robotic)
By Adam Fisher
Media First (UK) – July 6, 2021
One of the crucial challenges you can face during those busier times is when you need to give several interviews on the same day.

Video: Creativity In PR 2021, With Lowe’s, FleishmanHillard & Now Go Create
PRovoke Media – July 6, 2021
A panel of industry leaders examines what this year’s Creativity study means for in-house communications leaders and PR firms.

Things to Consider When Taking a Stand on Issues
Everything PR – July 6, 2021
Although a shift in consumer buying habits has been slowly happening for years, the pandemic managed to speed up that change and now customers prefer shopping from brands that have similar values to their own.

Why your headshots and PR photos suck, and how to fix it
By Dan Taylor
Tech.eu – July 6, 2021
If a picture truly does say a thousand words, and you’re putting crap imagery out in the world, what does that say about your startup, product, fund? Exactly.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.