Daily PR Brief – Wed 07/14/21


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Check out some of today’s best

PR/Comms industry news clips:

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3 tips for irresistible email pitches (PR Daily – July 14, 2021)

Promoting Travel Across Borders (O’Dwyer’s – July 14, 2021)

Stephen A. Smith Brings ESPN Crisis, Yet Again (PRNEWS – July 13, 2021)

Getting Your Social Media Reports and You Out of a Rut (PRNEWS – July 14, 2021)

Why CMOs Should Be CEOs’ Partners In Growth And Cross-Functional Leadership (Forbes – July 14, 2021)

What makes a company website a good PR tool (Axia Public Relations – July 14, 2021)

How Speaking Opportunities Support B2B Companies (Crenshaw Communications – July 14, 2021)

CommsIndex: Asia-Pacific Comms Clients Question Agency Effectiveness (PRovoke Media – July 14, 2021)

PR Crisis Lessons from Within the Gaming Community (Everything PR – July 14, 2021)

A step-by-step [data-driven] guide to creating stunning Instagram carousels (Mention – July 14, 2021)

Summary Section:

3 tips for irresistible email pitches
By Brian Pittman
PR Daily – July 14, 2021
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.

Promoting Travel Across Borders
By Jennifer Hawkins, Founder and President of Hawkins International Public Relations
O’Dwyer’s – July 14, 2021
Now, with European countries beginning to welcome fully vaccinated travelers again, promoting travel is back to being by the book, right? Not quite.

Stephen A. Smith Brings ESPN Crisis, Yet Again
By Nicole Schuman
PRNEWS – July 13, 2021
This seems to be just another slap on the wrist for Smith, as it’s not his first brush with public scrutiny for disparaging commentary.

Getting Your Social Media Reports and You Out of a Rut
By Sabrina Merritt, Founder & CEO of October Social Media
PRNEWS – July 14, 2021
Creating social media reports isn’t glamorous. Yet well-crafted, informative reports can bolster business and careers. Here are easy tips.

Why CMOs Should Be CEOs’ Partners In Growth And Cross-Functional Leadership
By Juhi Hajela, Global Vice President, Marketing at BlueStacks
Forbes – July 14, 2021
What can CMOs do to meet their ambitions and their CEOs’ expectations? I believe they need to redefine their roles and move from being “just” marketers to partners who work with CEOs on external growth and internal cross-functional leadership.

What makes a company website a good PR tool
Axia Public Relations – July 14, 2021
In this article, we will take a look at the importance of using a website for PR and some impactful website elements to strengthen your PR strategy.

How Speaking Opportunities Support B2B Companies
By Richard Etchison
Crenshaw Communications – July 14, 2021
Speaking engagements are great opportunities for thought leadership but how do they support B2B companies?

CommsIndex: Asia-Pacific Comms Clients Question Agency Effectiveness
By Arun Sudhaman
PRovoke Media – July 14, 2021
Landmark study of Asia-Pacific in-house communications professionals finds that PR firms are largely indispensable, but poorly understood.

PR Crisis Lessons from Within the Gaming Community
Everything PR – July 14, 2021
Earlier this year, the gaming company Electronic Arts, which is behind the popular game FIFA, was embroiled in a big PR crisis, which was one of the biggest scandals to ever strike the company.

A step-by-step [data-driven] guide to creating stunning Instagram carousels
By Jagadeash Surendran
Mention – July 14, 2021
Instagram carousels maintained a consistent 62 likes and 5 comments for more than 50% of the users on the platform. Consider that for a moment, especially if you’re just starting on Instagram.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.