Daily PR Brief – Wed 07/21/21


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Check out some of today’s best

PR/Comms industry news clips:

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When to ‘Trust the Process’ and When Not To (O’Dwyer’s – July 20, 2021)

Newbies’ First Impressions of Gender in Tech and PR (March Communications – July 21, 2021)

Readers share which Disney character most resembles their approach to work (PR Daily – July 20, 2021)

3 Must-Have Elements for Your Next Press Release (Cision Media Research – July 20, 2021)

Gaps Persist Between Consumer Expectations, Company Actions, Study Finds (PRSay – July 20, 2021)

AI and Communications: What the Future Holds (Spin Sucks – July 20, 2021)

Leadership’s responsibility of mental wellbeing with Vance Meyer (Axia Public Relations – July 20, 2021)

Catastrophic future predicted for tomorrow’s PR talent (Influence (UK) – July 21, 2021)

Omnicom PR Agencies Up 15.1% In Q2 (PRovoke Media – July 20, 2021)

The Aftermath of Communications and PR (Everything PR – July 21, 2021)

3 PR pros predict the future of the PR industry (Muck Rack Blog – July 21, 2021)

Summary Section:

When to ‘Trust the Process’ and When Not To
By Scott Baradell, Founder and CEO of Idea Grove
O’Dwyer’s – July 20, 2021
A colleague of mine at another PR agency likes to say, “process saves lives.” And it does, believe me. I’ve found out the hard way.

Newbies’ First Impressions of Gender in Tech and PR
By Lorelei Poch
March Communications – July 21, 2021
As newcomers, we recognize there is much we must learn. And, we seek to utilize our open minds and fresh eyes to think outside of the box wherever possible. We got together to discuss the kick-off of our PR and content journeys, first impressions of the workforce, and visions for the future of the industry.

Readers share which Disney character most resembles their approach to work
By Allison Haeger
PR Daily – July 20, 2021
Are you a Baloo, or more of an Eeyore? Learn more about all the dynamic communicators in our midst, and find out if you won a night at the Swan & Dolphin Resort.

3 Must-Have Elements for Your Next Press Release
By Glenn Frates
Cision Media Research – July 20, 2021
As an industry professional with over two decades of experience in content distribution and best practices, I often get asked, “What’s the right template for a press release?” The truth is, it’s not a one-size-fits-all answer. Instead of focusing on following a template, you are better served by ensuring your press release has all the necessary elements in place.

Gaps Persist Between Consumer Expectations, Company Actions, Study Finds
PRSay – July 20, 2021
FleishmanHillard’s “2021 Authenticity Gap” study examines the actions that brands must take to meet consumer expectations.

AI and Communications: What the Future Holds
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 20, 2021
AI in your communications programs doesn’t have to be scary. The robots are not going to replace you, but they sure are going to make you efficient.

Leadership’s responsibility of mental wellbeing with Vance Meyer
By On Top of PR
Axia Public Relations – July 20, 2021
Vance Meyer was a former corporate communication executive who is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Catastrophic future predicted for tomorrow’s PR talent
By Paul MacKenzie-Cummins
Influence (UK) – July 21, 2021
Speak to anyone with responsibility for hiring into public relations and marketing roles and the words ‘skills crisis’ will likely feature at some point in the conversation.

Omnicom PR Agencies Up 15.1% In Q2
By Diana Marszalek
PRovoke Media – July 20, 2021
Omnicom PR agency revenue was up 15.1% in the second quarter of 2021, signaling the return of business following the height of the Covid pandemic.

The Aftermath of Communications and PR
Everything PR – July 21, 2021
According to recent research from the Copenhagen Business School, a company’s value and reputation can be severely damaged by any workplace misconduct allegations, specifically sexual harassment.

3 PR pros predict the future of the PR industry
By Jessica Lawlor
Muck Rack Blog – July 21, 2021
We checked in with three PR leaders to get their thoughts on the State of PR report, must-have skills for PR pros and their predictions for the PR industry over the next five years.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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