Daily PR Brief – Wed 08/22/18


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Check out some of today’s best PR industry news clips:

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Seven Ideas To Sharpen Your Media Pitching Routine (Forbes – August 22, 2018)
How Not to Give a Speech: Lessons From Madonna’s Aretha Tribute at the VMAs (PR News – August 21, 2018)
When are Press Releases More Than a Formality? (O’Dwyer’s – August 22, 2018)
Verizon apologizes for throttling California firefighters’ data (PR Daily – August 22, 2018)
Analysis of Beatles Lyrics — No AI Deployed — Turns Up Connection to PR (Ishmael’s Corner – The Hoffman Agency – August 22, 2018)
Intern 101: How one SHIFTer landed the job (and how you can, too!) (SHIFT Communications – August 22, 2018)
The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide (Forbes – August 22, 2018)
Should a Brand Take a Stand On Social Issues? (Business 2 Community – August 21, 2018)
5 things every PR plan should have (Axia Public Relations – August 22, 2018)
Don’t Ignore PR When Developing Legal Content Strategy (New York Law Journal – August 22, 2018)

Summary Section:

Seven Ideas To Sharpen Your Media Pitching Routine
By Glenn Gray, Vice President at Buffalo.Agency
Forbes – August 22, 2018
Maintaining a fresh outlook and daily approach to connecting with journalists is crucial to place impactful publicity for brands.

How Not to Give a Speech: Lessons From Madonna’s Aretha Tribute at the VMAs
By Justin Joffe
PR News – August 21, 2018
Buried in Madonna’s speech at the VMAs are lessons for communicators about how not to give a public speech that’s all about you. Here are a few big ones.

When are Press Releases More Than a Formality?
By Kent Sholars
O’Dwyer’s – August 22, 2018
Press releases are still quite useful, if used correctly and strategically. They remain a vital tool of the trade, and many organizations should continue to use them, albeit not exclusively.

Verizon apologizes for throttling California firefighters’ data
By Ted Kitterman
PR Daily – August 22, 2018
The wireless provider says ‘a customer support mistake’ led to some firefighters being charged double for internet access while battling raging wildfires. Critics cite the end of net neutrality.

Analysis of Beatles Lyrics — No AI Deployed — Turns Up Connection to PR
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – August 22, 2018
Deciphering the meaning of Beatles lyrics was a public sport during the band’s heyday. We dusted off the lyrics in search of a PR connection.

Intern 101: How one SHIFTer landed the job (and how you can, too!)
By Jamie Forestiere
SHIFT Communications – August 22, 2018
Internships are truly the best way for you to get practical, hands-on experience in the field you wish to pursue. So, how do you land one? Learn here.

The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide
By Emil Bachev
Forbes – August 22, 2018
As a PR professional, maintaining a good relationship with journalists is one of the most critical parts of the job. Clients often come and go, but your relationship with the media is what keeps the engine running.

Should a Brand Take a Stand On Social Issues?
By Jay Gronlund
Business 2 Community – August 21, 2018
Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. It is a quandary for many companies.

5 things every PR plan should have
By Marjorie Comer
Axia Public Relations – August 22, 2018
If your firm doesn’t utilize a PR plan, it’s difficult to evaluate its success and to know that your company and your PR partner are on the same page.

Don’t Ignore PR When Developing Legal Content Strategy
By Andrew Longstreth
New York Law Journal – August 22, 2018
Given the importance of traditional media to content marketing, it should be obvious that content and PR strategies need to be closely aligned.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.