Great to see you tonight @kirkstewart @melissawz and @fredcook – proud to be part of the @Center4PR and so appreciative for the opportunity to talk about why technology + people = opportunity. #KOS2019 pic.twitter.com/GMpUANv7aZ
— Corey duBrowa (@coreydu) March 29, 2019
“If you’re a creative type, I recommend using data visualization to tell a story,” said Alex Smith, data visualization engineer at @ZignalLabs. #PRFuture
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
“Make big data, small data,” said @melissawz on efficiency and time. “Be skilled at the most important thing that’s going to bring people to action.”
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
Responsibility of organizations to fact-check info: Edith Moy, managing editor for data driven news @ @Bloomberg said, “As journalists, the cardinal rule is accuracy always comes first. Info integrity and data integrity is important. And that has to come from a human.”
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
“I can see why people think #AI is threatening but it can be used as a practical tool,” said @GaryZero of @Qualcomm. #KOS2019 pic.twitter.com/ggBBfEoyDy
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
How are we utilizing tech? @fredcook points to the 2019 survey which says many people are not using tech to its most effectiveness. #PRFuture #tech #impact pic.twitter.com/N0H7s7NQiL
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
Per @fredcook of @Center4PR on the intersection of PR + tech: “Like it or not, our future success relies upon our ability to utilize new tools for analyzing complex data, engage diverse audiences and measure the impact of our campaigns at every step of the consumer journey.” pic.twitter.com/qH0XZA9qKi
— Elizabeth Luke (@ElizLuke) March 29, 2019
Feeling all the feels to be back on campus @USCAnnenberg! Incredibly inspired to join the @Center4PR board members and comms / PR students in pushing the industry fwd. ✌🏽 pic.twitter.com/oitdmOn5Qv
— Elizabeth Luke (@ElizLuke) March 29, 2019
"How loud is the noise & how good does is sound?" That's about the sum of the way #PR measures performance – @coreydu at @Center4PR #PRFuture #KOS2019 h/t @RAntonette pic.twitter.com/fH9aQjrlBY
— Carri Bugbee (@CarriBugbee) March 29, 2019
“Once the thought has left your head, it’s already been compromised,” said @coreydu. #PRFuture #KOS2019 pic.twitter.com/LBtF9bujYE
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
“There’s always this discussion about whether tech will outweigh people but the truth is tech and people are both important” — @coreydu, VP, Global Communications & Public Affairs, @google
Live now at the 29th annual Kenneth Owler Smith Symposium #ASCJ #PRFuture pic.twitter.com/ySCMNCy2U3
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
.@fredcook, director of @center4PR, introduces keynote speaker @coreydu, VP of global communications & public affairs at @Google. “We are responsible for telling the world why tech matters,” said duBrowa. #KOS2019
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
LIVE: @Center4PR talks the future of technology in #comms & #PR with @coreydu VP of Global Comms and Public Affairs at Google. The results of the 2019 #globalcomms Report will also be revealed – tune in to the Facebook live stream now: https://t.co/rsSlIgijlb
— Worldcom PR Group (@Worldcom_PR) March 29, 2019
Will you be joining us tonight?#PRFuture #KOS2019 pic.twitter.com/F7drmdNIBD
— USC Annenberg Center for PR (@Center4PR) March 28, 2019
Proud Trojan alumnae back at USC for @Center4PR’s tech PR panel. Good to be back ✌️ #ascj #PRFuture pic.twitter.com/BFBqeqnHmp
— Alexa (@alyoussefian) March 29, 2019
Thank you to @fredcook for hosting a fantastic evening discussing technology, artificial intelligence and the communications industry! #PRFuture #ASCJ pic.twitter.com/RPOizWOl7F
— WE Communications (@WEcomms) March 29, 2019
"We have to be the people who stand for truth, and we have to poke all the time at, 'Is this transparency?'" – @melissawz, WE #PRFuture #ASCJ
— WE Communications (@WEcomms) March 29, 2019
"When you think about just the inherent bias that goes into something that is human created, an algorithm, I think the more diverse the workforce, obviously, the better the opportunity you have to eliminate some of those biases." – @coreydu, @Google #PRFuture #ASCJ pic.twitter.com/MT5f1hfHDN
— WE Communications (@WEcomms) March 29, 2019
"Our clients demand quality, they want it fast, they want good data, they want insights, they want analysis… it makes no difference whether it's a humanbeing or a machine." – Edith Moy, @Bloomberg #PRFuture #ASCJ
— WE Communications (@WEcomms) March 29, 2019
"The role of artificial intelligence can talk a lot about what, but it can't get into why, it can't get into the emotion, it can't make a judgement call when a judgement is what's needed." – @melissawz, WE #PRFuture #ASCJ
— WE Communications (@WEcomms) March 29, 2019
"AI is… about automation and making things faster, you can get some of the processes out of the way that actually bog you down and can free up the cycles in your think and your creativity, so you can to bigger, better things." – @GaryZero, @Qualcomm #PRFuture #ASCJ
— WE Communications (@WEcomms) March 29, 2019
"It comes down to the user, you have to be an ethically good person to be doing things with bot networks." – Alex Smith, @ZignalLabs #PRFuture #ASCJ
— WE Communications (@WEcomms) March 29, 2019
#PR professionals the future is here today. Skills for your #PRFuture #ascj #kos2019 via @USCAnnenberg @Center4PR pic.twitter.com/as2ZWr3aeM
— Stefan Pollack (@StefanPollack) March 29, 2019
AI driven news is in your future. #KOS2019 #PRFuture #ascj via @Center4PR @USCAnnenberg pic.twitter.com/OPYQXLH42L
— Stefan Pollack (@StefanPollack) March 29, 2019
The continued evolution of the PESO model. #PR #PRFuture @USCAnnenberg @Center4PR #ascj #KOS2019 pic.twitter.com/zeC5wQWWKD
— Stefan Pollack (@StefanPollack) March 29, 2019
We’re live with Edith Moy of @Bloomberg, @GaryZero of @Qualcomm and Alex Smith of @ZignalLabs as our CEO and Founder, @melissawz moderates a panel on ‘The Future of Technology in Communication’ at @Center4PR’s symposium: https://t.co/rtIOanViIX #PRFuture #ASCJ pic.twitter.com/LLZQE6Oh7A
— WE Communications (@WEcomms) March 29, 2019
“Technology + people = opportunity.” @coreydu at @Center4PR. Couldn’t agree more. The future is about augmented intelligence, humans and machines working side by side. #prfuture #ascj #KOS2019
— Alexa (@alyoussefian) March 29, 2019
Thrilled to introduce Fred Cook at the Kenneth Owler symposium #ascj #usc https://t.co/Dzqdqhkw8z
— Gordon Stables (@gstables) March 29, 2019
“Technology plus people equals opportunity,” said @coreydu. #PRFuture #google #ascj
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
Join us now on @USCAnnenberg @Center4PR’s livestream to hear from @coreydu of @Google: https://t.co/rtIOanViIX #PRFuture #ASCJ pic.twitter.com/mKGStegMV7
— WE Communications (@WEcomms) March 29, 2019
“There’s always this discussion about whether tech will outweigh people but the truth is tech and people are both important” — @coreydu, VP, Global Communications & Public Affairs, @google
Live now at the 29th annual Kenneth Owler Smith Symposium #ASCJ #PRFuture pic.twitter.com/ySCMNCy2U3
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
Excited about how #tech will impact the future of Public Relations? We are now LIVE on FB for the 29th Annual Kenneth Owler Smith Symposium, featuring speakers from @Qualcomm @ZignalLabs @Bloomberg @Google @WEcomms @GOLINglobal #ASCJ #PRFuture
— USC Annenberg (@USCAnnenberg) March 29, 2019
We’re ready for a great night at @USCAnnenberg @Center4PR’s 29th Annual Kenneth Owler Smith Symposium! #PRFuture #ASCJ pic.twitter.com/sRDsjLk95E
— WE Communications (@WEcomms) March 29, 2019
L.A. #PR pros — attend tonight's @USCAnnenberg 29th Annual Kenneth Owler Smith Symposium on 'The Future of Technology in Communication.' Still time to register at https://t.co/33K2Aqjp1j #PRFuture #ASCJ pic.twitter.com/7ZD9R48Ltc
— Erik Deutsch (@ErikDeutsch) March 28, 2019
Congrats to @RAntonette for a fantastic event tonight @Center4PR! Happy I could watch via live stream. If you want an "I ♥ PR" T-shirt, however, order on Etsy. Don't sent $29.95 to Ron.😆 #PRFuture #KOS2019 https://t.co/9FiC3vEuI5 pic.twitter.com/2YEb9RJG6c
— Carri Bugbee (@CarriBugbee) March 29, 2019
Voice AI is the biggest area @Qualcomm customers are interested in. The device would recognize you and become your companion. It’s no longer just a utility, according to Gary Brotman. #KOS2019 #PRFuture #AI
— Eric Wein (@ericwein) March 29, 2019
.@google is going to try to communicate more about the humanity behind the company, @coreydu. #PRFuture #KOS2019 pic.twitter.com/xu0XmuoSkX
— Eric Wein (@ericwein) March 29, 2019
What’s the chance that #PR will be pitching stories to journalists via machines? Have your robot call my robot! "Make sure you're telling the right person at the right time." Always good advice from @melissawz @Center4PR
#PRFuture #KOS2019 pic.twitter.com/0q4Q8KqYDZ
— Carri Bugbee (@CarriBugbee) March 29, 2019
What's the biggest growth opp for #PR pros? #Analytics for #socialmedia & websites is at the top in annual survey by @Center4PR
#PRFuture #KOS2019 pic.twitter.com/9fwWeysWRg
— Carri Bugbee (@CarriBugbee) March 29, 2019
Reps of Google, Bloomberg, Qualcomm and others share on PR tech and corporate responsibility at the University of Southern California Annenberg School for Communication and Journalism #prfuture #kos2019 https://t.co/z5h8oPq3xO
— Daniel D. Atwater (@danielatwater) March 29, 2019
“Every employee has the means to publishing. Internal communications has become the new external.” – @coreydu #PRFuture #KOS2019
— Eric Wein (@ericwein) March 29, 2019
CEOs cited #DataPrivacy as major concern in survey by @Center4PR "Most important thing we’re focused on at Google: what privacy means & transparency around WHAT data is being shared. If you don’t want it shared, you can shut it down." – @coreydu @Center4PR
#PRFuture #KOS2019— Carri Bugbee (@CarriBugbee) March 29, 2019
“We’re data rich and analysis poor,” @coreydu of @google on PR measurement. Figure out what business problem you’re trying to solve. You may not need certain outputs. @USCAnnenberg #PRFuture #KOS2019
— Eric Wein (@ericwein) March 29, 2019
PR:Tech evening featured @fredcook @melissawz @coreydu all together at USC Discussing the future of #PR industry. Catch the #KOS2019 replay. https://t.co/1DAKTwn8qL@PRSA @IABC @InstituteForPR
— USC Annenberg Center for PR (@Center4PR) March 29, 2019
"Internal has become the new external", @coreydu says. https://t.co/xbVm0ZRC7A #PRFuture #communication #trust #reputation #employeeadvocacy pic.twitter.com/MqPgWMdrGq
— Nathalie Soeteman (@Nathalief) March 29, 2019
I'll second that! Thank you @fredcook for orchestrating an amazing event. And thank you @melissawz for leading such a thoughtful and engaging discussion on tech and #AI in comms.
— Gary Brotman (@GaryZero) March 29, 2019
“Make Batman, small data,” said @melissawz on efficiency and time. “Be skilled at the most important thing that’s… https://t.co/3MP5sbwi5u
— Big Data Batman (@BigDataBatman) March 29, 2019
You really were invited of course. It was super interesting and pearls of wisdom abounded. #pr #tech
— Adam DuBrowa (@AdamDubr) March 29, 2019
At @Center4PR, @fredcook wore the right shirt. pic.twitter.com/2PU7NXUsJ1
— Eric Wein (@ericwein) March 29, 2019
Thanks @USC @USCAnnenberg @Center4PR @fredcook for a great event discussing #AI #Tech #PublicRelations and #CEO views on future trends and how they compare to others. #FightOn ✌️ #TrojanFamily pic.twitter.com/rFHCryOyU2
— Al Ramirez (@alramirezUSA) March 29, 2019
Love that Edith Moy of @business refused to speculate when @fredcook asked what % of stories will be written by #AI in the future. #PRFuture #mediatraining101 pic.twitter.com/FKJFdO25Er
— Julie Wright (@juliewright) March 29, 2019
