Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Fri 07/30/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PRNEWS GRADES: 2021 Summer Edition (PRNEWS – July 29, 2021) Let’s Rescue Thought Leadership Before It’s Too Late (Forbes – July 30, 2021) Justice Department is […]

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Daily PR Brief – Thu 07/29/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PRNEWS’ Top Women in PR 2021 (PR News – June 23, 2021) A Mid-Year Tour Of AI In 2021 — And What It […]


Daily PR Brief – Wed 07/28/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Reasons for PR to be cheerful, in three parts (Influence (UK) – July 28, 2021) What Will Your Office Look Like Post-Pandemic? (Forbes – July 28, […]

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Daily PR Brief – Tue 07/27/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  The Media Relations Struggle is Real; Experts Describe What it May Mean for PR (Sword and the Script – July 27, 2021) 14 […]

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Daily PR Brief – Mon 07/26/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Is your pitching unethical? (PR Daily – July 26, 2021) Meet The 25 African Founders Entering The Future Is Female PR Mentorship Program (Forbes – July […]

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Daily PR Brief – Fri 07/23/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  3 tips for irresistible email pitches (Ragan – July 22, 2021) Lean Into Your Value To Improve Your Career And Your Company (Forbes – July 23, […]

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Daily PR Brief – Thu 07/22/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  When to ‘Trust the Process’ and When Not To (O’Dwyer’s – July 20, 2021) Newbies’ First Impressions of Gender in Tech and PR (March […]

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Daily PR Brief – Wed 07/21/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  When to ‘Trust the Process’ and When Not To (O’Dwyer’s – July 20, 2021) Newbies’ First Impressions of Gender in Tech and PR (March […]

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Daily PR Brief – Tue 07/20/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Journalists Want Respect From PR Pros (O’Dwyer’s – July 19, 2021) 3 PR lessons from the run up to the Tokyo Olympics (Ragan – July 20, […]

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Daily PR Brief – Mon 07/19/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Top Websites, Blogs and Magazines for PR Pros (Landis Communications – July 19, 2021) The New World Of Corporate Activism: How To Take […]

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Daily PR Brief – Fri 07/16/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  How to recover after a PR #fail (PRmoment (UK) – July 15, 2021) Three Hills Worth Dying On (And One That Isn’t) For Communications […]

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Daily PR Brief – Thu 07/15/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Branson, Subway CEO Are PR Heroes of the Month (O’Dwyer’s – July 14, 2021) Survey: Communicators more valued than ever before (PR Daily – July 15, […]

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Daily PR Brief – Wed 07/14/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  3 tips for irresistible email pitches (PR Daily – July 14, 2021) Promoting Travel Across Borders (O’Dwyer’s – July 14, 2021) Stephen A. Smith Brings ESPN Crisis, […]

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Daily PR Brief – Tue 07/13/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Too Many Priorities: The 10 Top Communications Challenges Facing PR in 2021 (Sword and the Script – July 13, 2021) Travel Communications Realities […]

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Daily PR Brief – Mon 07/12/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How PR Pros can Prepare for Climate Communication (PRNEWS – July 9, 2021) PR’s Top Pros Talk: Rick Gould (O’Dwyer’s – July 9, 2021) [VIDEO] How to […]

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